We can call it bad press all we want, but Jerry Jones sees only dollar signs. During the offseason, the Dallas Cowboys were in the news and portrayed in a negative light.
The primary concern was their lack of urgency to sign Dak Prescott and CeeDee Lamb to new deals. Jones made several headline-grabbing comments, even comparing himself to Patrick Mahomes — who he inexplicably believes is an option quarterback.
MORE: Cowboys vs. Saints: 3 Keys to Winning Dallas’ Week 2 Home Opener
It led to insults, jokes, and most importantly, the lead role on every sports show. In the end, Jones signed both players and the Cowboys remain on top. That is clearly visible when you look at the contrast between the cheapest ticket this weekend and the most expensive.
The lowest price is for the Carolina Panthers, who host the Los Angeles Chargers. Their lowest price is $25.
Dallas, on the other hand, has the highest price at the moment. They host the New Orleans Saints (who chased Carolina out of the building in Week 1) and have the most expensive seat available at $2,556.
That may seem like a lot, but the Cowboys also need to start saving money for Micah Parsons’ deal, which will close soon.
— Enjoy free Dallas Cowboys coverage on SI —
Keys to Victory: Cowboys vs. Saints: 3 Keys to Winning Dallas’ Week 2 Home Opener
Preview week 2: Cowboys vs. Saints, NFL Week 2: Betting Odds and Preview
STUFF: Dallas Cowboys uniform scheme revealed for 2024 NFL season
Salary ceiling lighting: Cowboys restructure Terence Steele contract, creating more salary cap space
Cowgirls: Meet Abby Summers: Dallas Cowboys Cheerleader Rookie